Susan Friedmann is a book marketing coach and mentor who helps nonfiction authors turn their books into authority, income, and real opportunities. With more than 30 years of experience in marketing and publishing, she works with authors who want their books to lead to clients, speaking, partnerships, and bulk sales, not sit on a shelf or chase short-term visibility.

Susan is the host of the long-running Book Marketing Mentors podcast, where she interviews authors, publishers, and marketing professionals about what actually works in book marketing today. Her teaching style is practical, strategic, and grounded in real-world experience, giving authors a clear way to think about their book as a business asset, not a one-time product.

She is the author of 18 books and the founder of Aviva Publishing. While Aviva offers publishing services, Susan’s coaching and mentorship stand on their own. Authors can work with her for strategy and guidance without any requirement to publish through her company.

Susan specializes in helping nonfiction authors clarify their positioning, identify the right audiences, and build marketing paths that fit their goals and strengths. Her focus is on organic, authority-driven marketing that supports long-term growth rather than quick wins or formulaic tactics.

Her work is best suited for nonfiction authors, experts, coaches, and thought leaders who want their book to do more, open doors, spark conversations, and create momentum for their business or mission.