Why Niche Marketing Matters to Nonfiction AuthorsAre you trying to reach everyone with your book?3d ago3d ago
Fasten Your Seatbelt: What a Bus Ride Can Teach You About Book MarketingI’m on a coach bus from Boston Logan to Cape Cod. The engine hums. The road stretches ahead. I look up and catch a small sign on the seat…Jun 6Jun 6
Want to Sell More Nonfiction Books? Keep It Simple, Easy, and PracticalWhat if everything you’ve been told about book marketing is wrong?May 30May 30
The Worst Mistake Nonfiction Authors Make in a Tight EconomyWhy cutting your marketing is the surest way to fall behind!May 23May 23
5 Hidden Goldmines for Finding Your Ideal ReadersWhat if the readers you’ve been searching for aren’t missing at all, but already gathered in places you’ve never thought to look?May 17May 17
The Shocking Reason Most Nonfiction Authors Fail at Marketing (and How to Fix It)Let’s get something straight: Goals won’t save your book.May 9May 9
Why Your Nonfiction Book Matters More Than You Think — Especially in a Niche MarketWhat if your book is more than “something you wrote”? What if it’s your ticket to bigger opportunities, greater impact, and income that…May 2May 2
Book Marketing Doesn’t Have to Suck: How to Tap Into the Power of “Flow”Have you been posting on social media, trying different strategies, and still not seeing results?Apr 25Apr 25
From Invisible to Ignored: Why Your Book Marketing Isn’t Working and How to Fix ItAs a seasoned book marketing mentor, I’ve seen a variety of strategies employed to promote nonfiction books. While innovation and…Apr 18Apr 18
Astra and the Enchanted Secrets of Book MarketingOnce upon a time, in a faraway kingdom, there lived a hopeful writer named Astra who had just finished her first book.Apr 11Apr 11