Why Most Authors Waste Their Speaking Gigs (and How Smart Ones Don’t)Your next stage could be your next goldmine — if you learn to sell the right way.15h ago15h ago
What Marcel Proust Can Teach Authors About Book MarketingMarcel Proust once said, “The universe is true for us all and dissimilar to each of us.” He wasn’t talking about book marketing. But he…Nov 7Nov 7
Forget Book Marketing. Master “YOU” MarketingA few months ago, one of my clients looked at me through tired eyes and said, “Susan, I’ve done everything right. Website, posts, email…Oct 31Oct 31
7 Ways to Turn Your Book into a Conversation Starter (Not a Sales Pitch)A few years ago, I stood at a networking event clutching a glass of sparkling water, trying to look confident while quietly dying inside.Oct 24Oct 24
The Invisible Trap That Keeps Nonfiction Authors StuckMost nonfiction authors do not fail because their books are weak. They fail because they walk into an invisible trap that quietly pulls…Oct 17Oct 17
Stop Throwing Good Money After Bad: The Sunk Cost Fallacy in Book MarketingLast year I spoke with an author who had been paying a PR firm $3,500 a month for nearly a year. She hadn’t landed a single interview…Oct 10Oct 10
From Invisible to Influential: 3 Simple Steps to Market Your Book with ConfidenceTo burn with desire and keep quiet about it is the greatest punishment we can bring on ourselves. -Federico García LorcaOct 3Oct 3
Everyone’s Lying About Success: Why Imposter Syndrome Is Your EdgeYou feel like a fraud. You wonder when everyone will find out you don’t really know what you’re doing. You’re not alone.Sep 26Sep 26
Nonfiction Authors: Take the Red Pill or Keep Waiting for Book Sales That Never ComeWhat The Matrix gets right about your marketing mindset — and why most authors stay stuck in the illusion.Sep 19A response icon2Sep 19A response icon2
Shiny Object Syndrome Is Killing Your Book MarketingIt’s not your cover. It’s not your blurb. It’s not even your platform. The real reason your nonfiction book isn’t selling? You’re addicted…Sep 12Sep 12