Medium

Susan Friedmann, CSP - Book Marketer, Podcast Host

Susan Friedmann, CSP - Book Marketer, Podcast Host

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May 1

Your Book Is the Bait

Build a platform that pulls opportunities toward you

Your Book Is the Bait

Susan Friedmann, CSP - Book Marketer, Podcast Host

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Apr 24

Your Book Is Done. So Why Are You Reorganizing Your Desk?

The real reason first-time nonfiction authors don’t market their books — and what to do instead of pretending it’s a time management…

Your Book Is Done. So Why Are You Reorganizing Your Desk?

Susan Friedmann, CSP - Book Marketer, Podcast Host

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Apr 17

Stop Trying to Find Your Niche. Find Your Person Instead.

The 3-step process nobody tells first-time nonfiction authors because it’s too uncomfortable to say out loud.

Stop Trying to Find Your Niche. Find Your Person Instead.

Susan Friedmann, CSP - Book Marketer, Podcast Host

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Apr 10

What If You Never Had to “Launch” Again?

The shift from one-time event to endless engine — and why it changes everything

What If You Never Had to “Launch” Again?

Susan Friedmann, CSP - Book Marketer, Podcast Host

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Apr 3

Why Smart Nonfiction Authors Stall (Even When They’re Doing Everything Right)

There’s a moment in book marketing no one prepares you for. It arrives after the book is published, when the excitement fades and you’re…

Why Smart Nonfiction Authors Stall (Even When They’re Doing Everything Right)

Susan Friedmann, CSP - Book Marketer, Podcast Host

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Mar 27

Readers Don’t Buy Books. They Buy Solutions to Problems They’re Tired of Having!

How to position your book so the right people find it without being sold to

Readers Don’t Buy Books. They Buy Solutions to Problems They’re Tired of Having!

Susan Friedmann, CSP - Book Marketer, Podcast Host

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Mar 20

Why Some Nonfiction Books Spread and Others Disappear

Here is a question most authors never ask.

Why Some Nonfiction Books Spread and Others Disappear

Susan Friedmann, CSP - Book Marketer, Podcast Host

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Mar 13

Stop Trying to Sell Your Book.

Why a Generosity Mindset Can Unlock Real Book Marketing

Stop Trying to Sell Your Book.

Susan Friedmann, CSP - Book Marketer, Podcast Host

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Mar 6

Why Your Book’s Real Revenue Often Begins Long After Publication

What if the most profitable phase of your book hasn’t happened yet?

Why Your Book’s Real Revenue Often Begins Long After Publication

Susan Friedmann, CSP - Book Marketer, Podcast Host

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Feb 27

Why Podcast Hosts Ignore Most Author Pitches

Most podcast pitches fail before the host finishes the first paragraph. Not because the guest lacks experience, but because the pitch shows…

Why Podcast Hosts Ignore Most Author Pitches

Susan Friedmann, CSP - Book Marketer, Podcast Host

Susan Friedmann, CSP - Book Marketer, Podcast Host

I’m a book marketing coach helping nonfiction authors turn books into authority and bulk sales. Host of Book Marketing Mentors. AvivaPubs.com

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